Omotenashi - The Key Ingredient in Mazda's Design

What is Omotenashi?

At its core, omotenashi is about anticipating guests' needs and exceeding their expectations with genuine selflessness and sincerity. This approach transforms hospitality into an art form, fostering meaningful and memorable experiences.


Omotenashi in Japanese Cuisine


Japanese cuisine exemplifies omotenashi through meticulous presentation and the use of seasonal ingredients. Mazda partnered with Food & Wine to produce two videos featuring Chef Niki Nakayama of n/naka and Chef Jesse Ito of Royal Sushi & Izakaya. These chefs embody omotenashi by creating dining experiences that are as intentional and precise as they are delicious. Their dedication to craftsmanship mirrors Mazda's own commitment to artistry and tailored experiences.

Omotenashi and Mazda

Mazda's integration of omotenashi is evident in their vehicle design and customer interactions. The 2025 Mazda CX-70 exemplifies this with its Kodo design, which emphasizes the beauty of motion, and its precision engineering that ensures an exceptional driving experience. Omotenashi in Mazda vehicles is about attention to detail and creating a sense of connection between the car and its driver. This philosophy extends to customer service, where every interaction is designed to feel personalized and attentive.


Omotenashi enhances both culinary and automotive experiences by focusing on genuine care and meticulous attention to detail. Mazda's partnership with Food & Wine and the stories of Chef Niki Nakayama and Chef Jesse Ito highlight the parallels between crafting unforgettable dining experiences and designing exceptional vehicles. Experience the essence of omotenashi with the 2025 Mazda CX-70 and discover how this timeless art of hospitality can transform your drive.
  

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